LUDWIG'S
CLIENT
Kaltenberg Adria d.o.o.www.kaltenberg-adria.hr
YEAR
2018.SERVICES
BRANDING CRAFT BEER LABEL DESIGNKaltenberg Adria is part of the Kaltenberg Group, which opened its new production and sales facility in Kukuljanovo Industrial Zone. Their brand, Ludwig's Gastro Pub, is furnished in industrial, vintage design and has an impressive view of the manufacturing process.
Request
Designing brand’s visual concept.
Challenge
To create a visual identity that will fit in the interior design and have a link with the royal family, i.e. prince Ludwig, after whom the pub got its name.
Request
With a minimalist approach, we emphasized the royal connection, and by choosing typography, we incorporated the logo into the industrial design of the interior.
Branding
We have included historical brand definitions into the logo; Ludwig, the Bavarian prince, with the rhomboid shape of the Kaltenberg brand coat of arms, it received the crown within the letter "w", which also embellished his personal emblem. We have chosen stencil typography to fit the logo into industrial-style interiors. Choosing the golden and black colours we underlined its royal context.
Craft beer label design
