After successfully developing the Poetica brand and its visual identity, the distillery set out to expand its offering with a new product line – a series of liqueurs.The agency was entrusted with a complex task: to develop the concept and communication for this entirely new line, craft both verbal and visual identity for each product, create the name and story for a new liqueur flavor, and design conceptual packaging.
The client emphasized their wish to preserve the poetic spirit of the brand, while creating a product that goes beyond a mere aesthetic extension – this had to be a meaningful and conceptually fresh step forward.

Market Research / The Idea

Through researching the history of liqueurs, we discovered that they were first commercially produced by monks and alchemists. During the Renaissance, with Catherine de Medici’s arrival at the French court, liqueurs became a symbol of refined indulgence – and in the very same halls, the sonata was rising in popularity.
This historical coincidence became the foundation of our idea: Liqueurs in Sonata.
We chose to reinterpret the sonata as poetry, preserving its formal structure:
Exposition (the opening theme),
Development (elaboration and evolution),
Recapitulation (return and resolution).
Each liqueur in the series embodies one of these musical moments – interpreted poetically, through verses printed on the inside of the packaging. In this way, musical form is transformed into literary form, and literary into flavor.

Verbal Identity

The first creative challenge was to name an entirely new and complex flavor – a vivid red liqueur that opens with cherry, flows into sweeter notes of strawberry and peach, deepens with fig, and finishes with an aromatic herbal aftertaste of mint, sage, and savory.
Since no single flavor prevailed, we named it based on its color impression: Rubinino, derived from the Latin rubens – red.
With Rubinino, the series became complete, composed of three parts – like a sonata:
Limuncello,
Orancello,
Rubinino.
Each flavor was paired with original poetry written in the structure of a sonata, serving as a lyrical extension of the tasting experience. These verses are inspired by the brand's spirit, the poetic legacy of Tin Ujević – a literary giant from Vrgorac, the town where the distillery is based – and by the fruits that define each flavor, with their symbolic colors and characteristics. Each bottle carries its own poetry – not to be read, but tasted, sip by sip.

Visual Identity

The visual identity draws inspiration from the Renaissance – simplicity, harmony, and clarity. These principles set the stage for what matters most: the unique flavors and conceptual packaging.
The colors communicate each liqueur's content directly: yellow for lemon, orange for orange, ruby red for Rubinino.
The typography is elegant and contemporary, timeless in expression but distinctive enough to support the brand’s poetic identity.

Label and Packaging Design

The word liqueur stems from the Latin liquifacere, meaning “to make liquid” or “to dissolve”. Inspired by this, we placed the sonata verses on the inside of the label and “dissolved” them in the liquid. As the liqueur is consumed, the poem is gradually revealed – starting from the exposition upon opening the bottle, flowing into the development as you sip, and ending in a recapitulation that leaves you longing for a reprise.
The packaging becomes a tangible extension of the story. The bottle is shaped like a book – the label positioned on its “spine”. The box is also designed like a book, with hard covers and introductory “pages”.
This way, the entire liqueur series can be displayed like a collection of poetry – a literary set on your shelf.

Likeri u sonati is not just a product line – it is poetry distilled into flavor. It is not merely a homage to the past, but a creative reinterpretation of tradition through the authentic, expressive spirit of the Poetica brand.
Every aspect of the project – from verbal identity, through visual communication, to the label and packaging design – contains the essence of the sonata concept.
Each verse, bottle shape, color,
label, and flavor note becomes a movement within the same interwoven composition.Each element expresses the central idea in an original and autonomous way – yet only in synergy do they form a complete experience.
And like a true sonata, this one is not meant to be experienced just once – it invites us to return, again and again, to relive its exposition, development, and recapitulation.