Event industry is a very creative branch, filled with challenges and unique solutions. For our client, we created a brand that resolutely tackles all challenges and promises tailor-made solutions for each client.

Verbal identity

We found the inspiration for the name in the very idea of event organisation, i.e. the desire to immortalise a certain moment and create memories - something that we will remember and retell for a long time to come. A moment represents a point in time, an hour; an occasion; a circumstance. And what is an event but an occasion organised under given circumstances; an hour of time to capture the perfect moment. A suffix was added to the name - to give it a more elegant and feminine tone, and that's how Momenta was born. The name is defined by the brand signature that describes its activity Creative event management. A modular set of messages has also been added: Remember the moment, Stay in the moment, Live the moment etc.

Visual identity

U vizualnom identitetu htjeli smo prikazati fleksibilnost pristupa te rješenja i koncepte koji su rađeni po mjeri klijenta - sve se to smjestilo u vizualni koncept čija je kruna leptir mašna - simbol elegancije i evenata. Logotip je tipografsko rješenje koje je poprimio oblik upravo te mašne. Hrabra i glasna tipografija, naglašava spremnost branda da se suoči s raznim željama klijenata i izazovima koje takva djelatnost donosi, a boje naglašavaju kako će ta rješenja biti svakako drugačija, a izazovi savladani.

Vizualni prikaz sustava fotografija koji zadržava oblik logotipa daje dinamiku cijelom identitetu - dinamiku, koja je zasigurno jedan od ključnih epiteta karakterističnih za event industriju.