Green Health is a brand that offers a wide range of herbal products, dietary supplements and CBD-based products, to help you find a better and healthier version of yourself.

Verbal identity

We added the signature Herbal Store to the existing name in order to bring the brand's activities closer to customers. We enriched the verbal identity with messages that communicate the main goals of the brand. Slogan Good health. Simple pleasure. communicates in a clear and simple way the goal of the brand, which is - good health and simple pleasures in life.
Health & Delight
Journey to well-being

Visual identity

The brand sign is made of different elements and associations: the cannabis leaf where the leaf stands as a symbol of growth; the cannabis seed where the seed symbolises the act of the new beginning and the nature - which together form the initial letter of the brand G.
Shades of green were chosen as the main colours of the identity. Because we associate it with nature, the color green is described as positive, refreshing, peaceful and calming. A series of its different shades present growth, health, safety, happiness and harmony of life. Green relieves anxiety, nervousness and stress and promotes better concentration and motivation. Usually representing peace, it also symbolises a new beginning, goal or progress in life.

Brand strategy

A brand strategy is a document that defines the basics of your brand - from its essence and functionality, through purpose and core values and differentiation from the competition, all the way to practical examples of visual and verbal communication through determining the tone and voice of the brand and establishing the visual code of your brand.
Through the brand strategy of Green Health, we’ve set the key pillars of the brand, determined the goals of the brand, as well as the target groups, developed the voice and tone of the brand, determined the methods of communication in the digital environment as well as the atmosphere in physical stores.