Surf'n'Fries is a brand that has become a synonym for high-quality potatoes. Surf'n'Fries focuses on an innovative business model based on a unique production method and carefully designed fries packaging and serving. It was declared the best franchise in Croatia.

Website

We built a website according to Anja Zambelli's template, which we applied to the official website design and to the websites of the Irish and German franchisees, complete with an overview of events, while its special feature is the scrolling animation of certain elements.

Digital marketing strategy

The first step was to remove all inactive pages that used the name of the brand in different countries (for example, closed franchises) and start the Official Page from the ground up. We had to create a strategy, content, and future audience. The other challenge we encountered was that Surf'n'Fries existed as a global brand with its franchisees operating independently in specific parts of the world and the content is tailored to its audience's needs. We decided to upgrade the Official Page with "neutral" content, entertaining posts, interesting features and a new product selection so that other related brand sites can share and follow posts while strengthening the brand itself.