CLIENTLightwave, lighting fixtures
Light Wave is a young company with an experienced team in the field of lighting. The company stands for something different, innovative and continuous.
Creating a recognizable brand in the world of lighting fixtures, one that will convey the company's quality and energy.
The biggest challenge in the branding process was to create a logo and position the brand on a very wide market, making it distinctive, different and contemporary.
After researching the market and the competition, we decided to go in a minimalist, fresh and light approach to distinguish them from competitors.
In our development of the communication and visual strategy, we used the main property of lighting fittings and emphasised individual elements using light and shadow. Using a modern and minimalist approach, we brought the premium products to the spotlight, as requested. The circular shapes inside the logo typography were used to show the lighting fixtures floating above the logo and thus open up the communication and a further possibility for the development of the brand elements for all media.