CLIENTNetifit, global fitness network
SERVICESWEBSITE DIGITAL MARKETING STRATEGY
Netifit is part of a global fitness network that organizes various events: from boot camps to fitness conventions around the globe. It is a concept that emerged from the idea of a French sports consultant – to combine qualified fitness trainers with the beautiful locations of the island of Lošinj.
It was necessary to devise a multilingual solution that would allow fitness fans anywhere in the world to use the customer service.
The multilingual nature of the project was a special challenge. The Convention for which we created the website focused on the French, British, Italian and Croatian markets. In addition to the language challenge, some socio-economic differences between the markets (card payment methods, etc.) had to be resolved.
We devised a solution for fitness vacation booking and purchase on the island of Lošinj, complete with the branding of the concept itself.
For the fitness convention held in Lošinj, we created a unique multilingual website where clients, besides basic information, could book or purchase a voucher for a fitness vacation. In addition to the custom design, the special feature is that the website allows card payment through a French bank's billing system.
Digital marketing strategy
To promote the fitness convention, Facebook and Google AdWords campaigns were created targeting healthy lifestyle and fitness philosophy. The campaigns were placed on several European markets.