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TOWER CENTER RIJEKA

TOWER CENTER RIJEKA

CLIENT

Tower Center Rijeka, shopping centre
www.tower-center-rijeka.hr

YEAR

2016/2017

SERVICES

REBRANDING DESIGN AND COMMUNICATION STRATEGY

Tower Center Rijeka is one of the most visited shopping centres in Croatia (with an annual average of 5 million visitors) spread over five floors with a wide variety of contents.

Request

The client sought a new visual direction in advertising to shift from old visual solutions to a more modern expression.

Challenge

It was necessary to redesign the logo, in such a way as to remain recognizable and retain the existing identity, but to be up to date.

Solution

Based on the brand platform we developed new communication and visual strategies. We actually shortened the logotype and adapted it to local discourse.

Rebranding

We adapted the logo to local discourse, simplifying it and putting an emphasis on the essential - Tower - which has been a brand for over a decade, and has become a brand itself. We deconstructed the logo in parts and utilised a recognizable structure in new visuals to achieve brand uniformity and distinctiveness.

BEFORE
AFTER
tower,tower center,tower center,rebranding,dizajn i komunikacijska strategija,shopping,shopping center,rijeka,logotip

Design and communication strategy

We used parts of the logo and the slant extending in all materials as a uniform element on all visual solutions and made them the standards of the visual communication.

tower,tower center,tower center,rebranding,dizajn i komunikacijska strategija,shopping,shopping center,rijeka,logotip

Other works

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IN TECH
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