IN TECH
CLIENT
In Tech d.o.o., publisherwww.intechopen.com
YEAR
2016/2017SERVICES
DESIGN AND COMMUNICATION STRATEGY Design of the exhibition unitIn Tech d.o.o. is the world's largest publisher of open access books. Open access is an innovative model of publishing scientific publications, where the entire content is freely available on the website.
Request
The client wanted to change its visual communication and its general approach to end users.
Challenge
Refreshing and standardizing approach to users globally.
Solution
With contemporary typographic solutions and minimalistic visuals, the design was simplified, clearer and more intuitive to use.
Design and communication strategy
The design and communication strategy has been developed for years to achieve the desired result: uniformed and simplified InTech visuals in communication with clients, scientists and users alike. Refreshing the visual communication involved changing colours, fonts, key visuals etc. to make global communication easier, better, and clearer.
Design of the exhibition unit
On the occasion of the world's largest fair in Frankfurt, we designed a showroom with the company's history serving as an inspiration; we used the timeline of the most important events related to their business, such as 1st book published, 100th user, etc.
