CLIENTMADFLY DESIGN by Lea Županović
SERVICESWEB SHOP DIGITAL MARKETING STRATEGY
Madfly is the brand of a young, but experienced artist, Lea Županović, which includes jewellery and various decorations.
The client wanted to extend the visibility of her brand and place it on a market that would be more accessible to larger masses.
It was necessary to elaborate a strategy that the client would find cost-effective and that would best illustrate the art spirit it represents.
We created a custom design web shop that captured the very essence of the brand and launched campaigns on several platforms to strengthen the brand itself.
After completing the strategy and market research, we created a custom-designed website. It was developed with HTML5, CSS3, jQuery, PHP and Bootstrap technologies, while the billing and cart systems were custom designed to meet the client's needs and be user friendly at the same time. We also integrated the CorvusPay gateway for online payment as well as the PayPal billing system.
Digital marketing strategy
We launched Facebook and Google AdWords campaigns with the aim of promoting the web shop and raising public awareness that Lea Županović jewellery is also available in the online store. At the same time, we've been expanding the brand's visibility with our campaigns, and we're strengthening the brand in this way.