PAVLOMIR
CLIENT
Wine house Pavlomirwww.pavlomir.hr
YEAR
2016/2017SERVICES
REBRANDING WEBSITE DIGITAL MARKETING STRATEGYThe Pavlomir Wine House is one of the most attractive destinations of the Vinodol Valley with a long tradition of producing indigenous wines.
Request
The client wanted to rebrand the existing concept of the Wine House. With the new contents added to the House, there was a need to refresh and update the brand.
Challenge
Combining a long-standing tradition with a shift to a modern design and matching the two. Creating new visual communication that will present tradition in a modern way and which will be applicable to all brands: from wine label to website.
Solution
Using traditional elements and modern design solutions, we have created a recognisable, simple and consistent solution. Visual communication emphasises the spirit of the Wine House, and with our further strategy we have created and promoted content that outlines its character.
Rebranding
The traditional element that was taken as core concept was a seal with an imprinted key from the Vinodol Code, one of the most important historical documents of this area where, among other things, the laws related to wine, its production, exchange and sale were written down. With a contemporary typographic solution that retains the spirit of tradition, we rounded up a logo that was the common denominator for other visual solutions: labels, packaging, price lists and so on.
Website
The Pavlomir Wine House is a unique website whose custom design is fully tailored to the client's needs. It was developed using HTML5, CSS3, jQuery and PHP technologies and has a gallery that lets you choose your favourite wine and zoom in the labels down to the smallest fonts.
Digital marketing strategy
We have brought the communication on social networks closer to customers: we have presented the selection of wines, the winery contents, such as tasting room or cellar, complete with photos of satisfied guests. We've created several campaigns, such as #howtodrinkwine, #cookingwithwine #specialmomentswithwine that have been both educational and entertaining and have resulted in very good reactions.
