LAR is a series of workshops based on the MBSR (Mindfulness-Based Stress Reduction) method that deals with mindfulness and stress management.

Branding

We've designed a new visual identity and communication for the brand. The purpose of the dark green color that we used was to portray the two main goals of the workshops - calmness and balance in everyday life. The word Lár in Irish means ''center'', i.e., ''to be centered'', which is why we've based our design on the center of the Celtic symbol for serenity, which resembles a four-leaf clover - a symbol of happiness, and a symbol of Ireland. The purpose of the workshops is to adopt the skills that teach us to let go of existing patterns of behavior, which is why we let go of one of the cloverleaves and turned it into the accent mark over the word Lár.

Designing brand signatures and slogans

We've added the signature mindfulness & stress management to the brand to explain the purpose of LAR to the users and the slogan Skills for a better life to represent the main objective of the program.

Website

We've developed the brand's website by using Premium WordPress Themes, customized to satisfy our client's needs. The design of the website is filled with the brand's visual identity and is based on the idea of airiness, simplicity, and balance.