Lifestyle platform of Novi list is inspired by the latest trends in fashion & beauty, health, gastronomy, and parenting.
Request
Creating a contemporary visual concept that will communicate the basic characteristics of the brand; keep the recognizable characteristics such as color, but change the appearance and breathe new life into it. A memorable slogan should accompany the visual identity and describe the brand’s liveliness.
Challenge
Incorporating the elements of the brand’s main characteristics into the elements of the visual identity that will communicate the hustle and bustle of the city, while functioning equally well digitally, as well as in print.
Solution
We’ve created a new contemporary visual identity using existing brand elements like pink. To communicate the city, i.e. space, we’ve created a custom-made 3D Typography. We’ve shown the fluency of ''The City That Flows'' with the gradient effect of the color pink. With a new slogan, we’ve covered the main point of the brand that is "Inspired by the city".
Rebranding
Life is a platform that is inspired by the city it is based in, Rijeka, its people, streets and squares, and the hustle and bustle of the Korzo. These make Life - full of life! We’ve designed a new identity of the city that communicates its multilayered nature and urbanity, keeping in mind that the city is a space as well as a living organism. By using the 3D typography, we’ve emphasized a certain depth that each story has - whether it is fashion, beauty, health, or the gastronomic world. We used a line that gives the impression of movement, dynamics, transience - in visuality and gradient color. We’ve completed the new identity with the slogan ’’Inspired by the city’’ - because the inexhaustible inspiration created by the city and its people are the central part of the web portal, as well as our design.
